Barbra Kruger was an graphic designer, art director, and picture editor. This background in design is evident in the work for which she is now internationally renowned. She layers found photographs from existing sources with pithy and aggressive text that involves the viewer in the struggle for power and control that her captions speak to. In their trademark black letters against a slash of red background, some of her instantly recognizable slogans read “I shop therefore I am,” and “Your body is a battleground." Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing. As well as appearing in museums and galleries worldwide, Kruger’s work has appeared on billboards, bus cards, posters, a public park, a train station platform in Strasbourg, France, and in other public commissions.
There are plenty of things I desire, I guess I am materialistic because the main things I want in life is to be successful have alot of money, a nice car, home, family but sometimes things aren't always possible. I thought about the word desire in depth and I realised that no matter what I do and achieve in life I always want to make sure that I am happy. If i'm not happy in what I am doing then I dont know how I am able to achieve So overall the one thing which I desire out of life is happiness.
I am pleased with this photograph as the main focus of the image 'happiness' is in focus and me, the personal subject is out of focus, I wanted the image to be like this because the one thing I desire from life is to be happy and be surrounded by positive happiness. I like how the word 'happiness' is exactly in the middle and is the main focus for the image and your eyes are drawn to the letters.
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